Survey Design and Programming

Market Reader Pro® is a global supplier of consumer insight market research that helps companies develop new products and services and builds/conducts market feasibility studies for them.

Our clients select us for the following reasons:

• Market Reader Pro® has its own panel and recruiting mechanism.
• We have built a strong, international base of panelists, providing cost and time advantages.
• We developed our own enterprise level Web survey software; so we do not have to pay leasing fees.
• We offer full service market research including study design, data collection, and analysis.
• We have extensive experience designing quantitative concept testing studies that include hard to measure physiographic responses; this is very important for matching successful product categories with brand identification.
• Our advanced use of technology and its applications is our chief competitive advantage.

Do you have a new product launch, or have an upcoming sales presentation that requires consumer insight market research?

Call us: Toll Free Phone Number: 1-866-809-5420.
We will design a study that meets your needs

Market Reader Pro® can turn around a custom consumer insight market research study extremely quickly. Market Reader Pro® has extensive experience with consumer research studies used for market assessment of new products and services. We have successfully completed many different types of consumer research studies for top tier companies.

With our own set of proprietary data collection, and reporting systems the process can develop very rapidly.

80% of our research survey respondents complete
our studies within the first 48 hours!

Call us for Study Quote: Toll Free Phone Number: 1-866-809-5420

Sample Research Survey Questions for — Television Research

• Your idea of great comedic television (TV) is ...
• The best network on television (TV) is ...
• Which of these reality show best describes you?
• Your favorite type of television (TV) show is:
• You have appendicitis and land yourself in the hospital.  Which medical television (TV) show cast would you want to be caring for you?
• Which of these game shows would you most likely appear on?
• The worst show on television (TV) is:
• Youd most like to be best friends with which of the following television (TV) characters:
• You would rather end your night by watching:
• And the Emmy goes to:
• Which of the following cancelled television (TV) programs were you most sad to see go?
• The best NEW television (TV) show of 2006 was:
• What is your favorite Home Improvement television (TV) show:
• My favorite Cooking television (TV) show is:
• Bring it back!  If you could bring back one television (TV) show from the past it would be:
• The next celebrity youd most like to see on Dancing With The Stars is:

Sample Research Survey Questions for — Celebrities

• Who do you feel is the most overexposed celebrity of the year?
• Which celebrity breakup of 2006 was most upsetting to you?
• Which new couple are you rooting for?
• Which is your favorite source for celebrity gossip?
• What celebrity would you most like to be your best friend?
• Which celebrity bust did you find most entertaining?
• Which of these would you be more likely to buy?
• What female celebrity do you think is or was the best looking?
• What male celebrity do you think is the best looking?
• Which was the best celebrity makeover of 2006?

Sample Research Survey Questions for — Fragrance | November 

• I tend to wear fragrances that make me feel ...
• Which of the following fragrance brands have you heard of or smelled before today?
• For which of the following occasions do you have specific fragrances that you wear?
• Which of the following fragrance brands are "Hot"?
• How often do you use products from each of the following categories?
• How many times have you personally shopped at each of the following places in the last 30 days?
• Rate the likelihood that you will purchase any of the following fragrances in the next three months ...
• I tend to apply fragrance in the following location(s) ...
• Which fragrance(s) have you worn in the last 30 days?
• Which of the following fragrance advertisements do you feel are most targeted to you?
• Which of the following factors contribute most to brand coolness?

Sample Research Survey Questions for — Fragrance | December 

• Which of the following fragrance brands are "Hot"?
• Which fragrance(s) have you worn in the last 30 days?
• Which of the following values do you think we need more of?
• Which of the following factors influence your decision to try new products?
• Which of the following groups always seem to be ahead of the curve when it comes to what's cool?
• I use home fragrances like candles and incense to help me:
• Which of the following home fragrances have you used in the past 30 days?
• Which of the following fragrance brands do you own now? Which will you buy again?
• What, if anything, do you dislike about your current fragrance bottle(s)?
• I fix a bath when I want to:

Sample Research Survey Questions for — Fragrance | February 

• Which of the following fragrance brands are "Hot"?
• Which fragrance(s) have you worn in the last 30 days?
• Which of the following words do you associate with "Fresh/Clean"?
• Which of the following fragrances are the most natural?
• How long have you been wearing your favorite brand of fragrance?
• Which of the following fragrances do you wear when you're hoping to kindle a little romance?
• Which of the following products do use each morning when you are getting ready for school or work?
• Which of the following beauty brands do you feel are most targeted to you?
• Which of the following words, things and people personify "Sexy/Sensual"?
• How many times have you personally shopped at each of the following beauty related stores in the past 30 days?
• Which of the following Singers and Musical Groups are your favorites?
  

Sample Research Survey Questions for — Fragrance | March 

• Which of the following fragrance brands are "Hot"?
• Which fragrance(s) have you worn in the last 30 days?
• Which of the following words, things and ideas personify romance?
• Which of the following fragrances do you wear when you want to go casual?
• How many different products from each of the following categories have you used in the past 30 days?
• Which of the following fragrances are the most sophisticated?
• Which of the following scents would be good in a sexy/sensual fragrance?
• Which of the following activities do you enjoy doing most?
• Which of the following words do you associate with nature?
• Which of the following things do you like best about shopping for fragrances at Mass retailers like Walmart, Target & JC Penney?
• Which of the following fragrance advertisements do you feel are most targeted to you?

Sample Research Survey Questions for — Fragrance | April 

• Which of the following fragrance brands are "Hot"?
• Which fragrance(s) have you worn in the last 30 days?
• Which of the following fragrances are the most exotic?
• Which of the following fragrances are the most glamorous?
• Which of the following things do you like best about shopping for fragrances at department stores?
• At which of the following stores have you shopped for fragrance related products in the last 30 days?
• Which of the following words, places and ideas do you associate with sophisticated?
• Which of the following beauty brands are the most innovative?
• What qualities do you associate with innovative beauty brands?
• Which of the following fragrance combinations do you typically put on before going to school or work?
• Which of the following things, places and ideas do you associate with casual?
• Which of the following shower gels/body washes have you used in the last 30 days?
  

Sample Research Survey Questions for — Fragrance | May 

• Which fragrance(s) have you worn in the last 30 days?
• Which of the following beauty and fashion ads are your favorites?
• When you think of quality brands, what comes to mind?
• Which of the following brands can you imagine as a fragrance?
• Which of the following things do you like best about shopping at Bath & Body Works?
• If you could transport yourself anywhere, where would you be?
• What do you wish you had more of?
• In which of the last 12 months have you bought or received a fragrance?
• From which of the following price ranges have you purchased a product in the last 12 months?
• What influenced you to start wearing the fragrance(s) that you currently wear most?
• Which of the following scents would be good in a fresh/clean fragrance?
• Which body sprays and eau de parfums do you currently own?

Sample Research Survey Questions for — Fragrance | June 

• Which body sprays and eau de parfums have you worn in the last 30 days?
• Which of the following fragrance advertisements are your favorites?
• Which of the following words, concepts and people do you associate with glamour?
• From which of the following places have you purchased a body spray or eau de parfum from in the past 6 months?
• Which of the following fragrances are more for everyday, and which are more for special occasions?
• Which flavors of jelly beans would you love to try?
• What scares you?
• When you think of the word "sporty", what comes to mind?
• Which of the following fragrances are the most sporty?
• Which of the following smells do you find relaxing?
• What do you aspire to be?
• Rate your overall level of interest in the following concepts:
  

Sample Research Survey Questions for — Fragrance | July 

• Which of the following body sprays and eau de parfums have you used in the past 30 days?
• How many times do you put fragrance on during the course of the day?
• Which of the following shower gels and body washes do you currently own?
• Which of the following places have you personally shopped at in the last 30 days?
• At which of the following places have you shopped for fragrance related products in the last 30 days?
• Which of the following actors and actresses are your favorites?
• Which of the following destinations sound most appealing to you?
• Which of the following smells do you find refreshing?
• Which of the following fragrances are classics?
• Which of the following magazines do you or does someone in your home subscribe to?
  

Sample Research Survey Questions for — Fragrance | August 

• Which body sprays and eau de parfums have you used in the past 30 days?
• What are the most important attributes for a body wash to have?
• How long do you keep the body sprays and eau de parfums that you buy?
• Which of the following things do you like best about shopping for fragrances at Drug Stores?
• How do you know when a fragrance is officially over the hill?
• Which body sprays and eau de parfums do you currently own?
• What are the best ways to save money when buying fragrance?
• Which of the following fragrance ads do you feel are most targeted to you?
• Which (if any) of the following fragrances have a rebellious quality?
• Which of the following movies do you wish you could see again for the first time?
• Which of the following subjects would you be interested in learning more about?
• Which of the following shower gels and body washes have you used in the last 30 days?

Sample Research Survey Questions for — Fragrance | June 

• How interested would you be in buying a fragrance inspired by the following singers/entertainers:
• Which of the following bar soaps have you used in the last 60 days?
• Do you have your own "signature scent" that you assemble from a variety of fragrance products?
• Please tell us a little about your signature scent...
• How often do you wear more then one fragrance product at one time?
• Do you have a favorite fragrance that has been discontinued?
• Which of the following shower gels and body washes have you used in the last 30 days?
• Which of the following scents would be good in a fresh/clean fragrance?
• Which fine fragrances have you used in the past 30 days? (Please include body sprays,eau de parfum, Eau De Toilette, Cologne, Parfum, Perfume, Fragrance Spray, etc.)
• Which of the following words do you associate with "Fresh/Clean"?
• Which of the following factors contribute most to brand coolness?
• Which of the following beauty brands are the most innovative?

Sample Research Survey Questions for — Fragrance | July 

• In the last six months, what style of air-freshener have you used in your KITCHEN?
• Where in your kitchen do you store opened and in-use bottles of dish liquid?
• When it comes to fragrances you wear, please rate the following statements:
• Using the following scale, please rate the 3D animated image on the previous page:
• What was the nicest thing that someone recently said to YOU?
• What was the nicest thing that someone said recently about your HOME?
• Are you happy with the day-to-day smells of your home?
• What words would you use to describe most men’s scent?
• Thinking about the best smelling men you know, what words describe their scent?
• Do you wish men smelled better in general?
• Did you purchase a fragrance or beauty product as a gift in the past 60 days?
• What words or phrases describe your gift:
• On average, how world you rate the smell of the following places in your home?

Sample Research Survey Questions for — Fragrance | August 

• Have you been inside a Sears STORE in the last 60 days?
• Have you purchased anything from a Sears STORE in the last 60 days?
• How much money have you spent at Sears in the last 60 days?
• Which of the following Sears advertisements do you feel are most targeted to you?
• How would you rate your last purchasing experience at Sears?
• Think about how you use fragrances in your daily life. Please rate how do you feel towards the following statements:
• I use home fragrances like candles and incense to help me:
• Which of the following products do use each morning when you are getting ready for school or work?
• How much does the FRAGRANCE of the following types of products effect your BUYING decision?
• Please tell us what you like or dislike about foaming hand soaps:
  

Sample Research Survey Questions for — Fragrance | September 

• Would you say you buy:
• Put a check next to each phrase that describes you:
• Which of the following destinations sound most appealing to you?
  
• How long do you keep the body sprays and eau de parfums that you buy?
  
• What are the best ways to save money when buying fragrance?
  
• Which of the following subjects would you be interested in learning more about?
  
• Which (if any) of the following fragrances have a rebellious quality?
  
• Which of the following things do you like best about shopping for fragrances at Drug Stores?
  
• At which of the following places have you shopped for fragrance related products in the last 30 days?
  
• What are the most important attributes for a body wash to have?
  
• Forgetting the brands that you know, love or hate for a minute--how much did the events of September 11th, affect what brand(s) and how often you purchase the following types of products?

Sample Research Survey Questions for — Health and Beauty | October

Review results from Hair Care Study

• How often do you use a hair styling product
• Do you think that hair care & hair styling products available on the market cater to your requirements?
• Which hair styling product format do you prefer to use?
• What do you look for most in a hair care & hair styling product
• On average, how much do you spend on shop-bought hair products (shampoo, conditioner and styling products) each month?
• How likely are you to be persuaded to try a new hair care brand?
• What is unique about the way you use COSMETIC PRODUCTS that you would like manufacturers to know?
• Have you ever used a cosmetic product that was custom blended for you?
  

Sample Research Survey Questions for — Health and Beauty | October

Review results from Cosmetics Study

• On average, how often do you BUY the following cosmetic products?
• Which cosmetic products, if any, would you rather not go without?
• How much do each of the following influence your cosmetics purchases?
• How much do you spend on cosmetics (excluding skin care) every month?
• How likely are you to be persuaded to try a new cosmetic brand?
• Where do you obtain advice on the use of cosmetics?
• How often do you USE each product?
• Which products are you most likely to "IMPULSE BUY?"
  

Sample Research Survey Questions for — Fast Food |

• How much do you spend eating out on a weekly basis?
• How much does your household spend on groceries on a weekly basis?
• In an average week, how many times do you eat a snack in place of a meal?
• In an average week, how many times do you purchase or eat Breakfast at:
• In an average week, how many times do you purchase or eat Lunch at
• In an average week, how many times do you purchase or eat Dinner at:
• When you eat breakfast at each of these locations what do you eat most often?
• When you eat Lunch at each of these locations what do you eat most often?
• When you eat Dinner at each of these locations what do you eat most often?
• How often you do the following:
• Please indicate your level of agreement with these statements:
• When you select a place to eat out of the home, how often does each of the following determine where you decide to eat?
• How often do you eat a meal or snack while traveling by car, train or bus?
• When you eat while traveling by car, train or bus, where do you get the food or snack?
• How often do you eat a meal or snack while walking along the street?
• When you eat while walking along the street, where do you get the food or snack?
• In an average week, how many times do you eat a snack between meals?
• In an average week, how many times do you eat the following foods or drinks?
• Thinking of your daily activities, which of the following would you classify as a “fast food” restaurant?
• In the past 3 months, have you personally purchased a meal from one of these restaurants?

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Additional Market Research - Primary Direct to Consumer Insight Studies

Our monthly Omnibus market research service provides clients with a means for sharing the cost of real-time, custom research. Each month Market Reader Pro® sends out a survey to a nationally representative sample of U.S. consumers respondents By participating in our Omnibus study, clients design custom research questions which will be added to this monthly survey.

Results of an omnibus study will be published within 10 to 15 days from when the survey goes out to the public. Studies will result in greater than 600 respondents. If more respondents are required in a study or a quicker turn around is required, then the pricing will be adjusted as required.

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