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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000
Simple Internet Remote Reporter
Superior Ethnographic Market Research Tools,
Data Collection, and Product Testing Results
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SIRR™ – Simple Interviewing, Sophisticated Results |
Market Reader Pro™ has developed a product testing and process control feedback system designed to acquire real time data collection directly from the consumer’s/participant’s home or business. This system is branded as SIRR™, for Simple Internet Remote Reporter. SIRR™ brings you images from consumers’ in-home use of your products!
The only thing the consumer/participant needs is a high speed Internet connection. We supply the rest of the data collecting equipment utilizing standard wireless Internet protocols.
With this system, we can stream and archive captured time stamped research data in the form of:
- Audio,
- Video and still images, and
- Custom diagnostic feeds from our clients' latest prototypes.
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Audio and video are captured by SIRR™ then placed on a secure Web portal |
This consumer data, including audio and video, is then posted on a secure Web portal for the client’s use. On these Web portals, we post highlights and representative consumer comments. This allows everyone on your project team to see the consumers’ responses to your products and ideas, wherever they may be! From the engineers in the Midwest to the project leader on the West Coast, to the graphic designer in Timbuktu – everyone can have secure Web-access to organized video clips highlighting key points from the research. Additionally, our clients have had much success integrating these clips into their sales and marketing presentations.
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SIRR™ – Consumer insight – from their homes to your desktop |
SIRR™ provides a data collection system that consumer product researchers could only dream of until recently! Until now, the only ways to achieve this level of detail were by sending interviewers and engineers out into the field to each consumer’s home or business or by bringing consumers into the lab and out of their natural environment. These studies traditionally cost well over $500.00 per interview, with many studies requiring more than 60 interviews, with a cost of $30,000 average per study. In contrast, by using SIRR™ for the same size study, the potential client savings would be as much as 25%.
Our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer which led to new concept and product design ideas for our client. More…
SIRR™ - Simple Internet Remote Reporter |
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Features |
Benefits |
Captures audio and video of the consumers/participants using the product in their home or business. |
More insight as to how the product is being used and what people have to say while they are using it. |
Conduct qualitative interviews within the consumer/participant home or business without traveling to the site. |
Saves time and costs and allows for more participants to take part in the study. |
Clients have secure Web-access on an individualized Web portal to view the audio, video, and still images captured on the SIRR™ system. |
Everyone on the project team, no matter where they are located, can see the participants’ responses to your products and ideas. |
Clips can be integrated into sales and marketing presentations. |
Creates attention-grabbing impact. Seeing is believing. |
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SIRR™ saves costs associated with qualitative consumer research |
- Data Collection Profile
- In-Home Product Testing
- Focus Groups
- SIRR™ Success Story
- Testimonials
- Why Market Reader Pro™
NEW! Energy Savings/Habit Change Survey
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27 January 2010
Fun Short Bath & Body Works Survey
30 October 2009
Fun Short Body Wash Survey
Apparel Success Story |
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With our Marketing Support Services, we’ve rolled out a website and content management system for Elbeco, a major U.S. apparel / uniform manufacturer. We’re excited about the way our
Advantage 3D® web animation software has enhanced the photos on Elbeco’s website.  Take a look and see for yourself at: http://www.elbeco.com/. Another feature of the Elbeco website that we particularly like is the web-based contest "Every Elbeco Uniform Tells a Story."  |