Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Simple Internet Remote Reporter

Superior Market Research, Data Collection, and Product Testing Results

SIRR™ – Simple Interviewing, Sophisticated Results

Market Reader Pro™ has developed a product testing and process control feedback system designed to acquire real time data collection directly from the consumer’s/participant’s home or business. This system is branded as SIRR™, for Simple Internet Remote Reporter. SIRR™ brings you images from consumers’ in-home use of your products!

The only thing the consumer/participant needs is a high speed Internet connection. We supply the rest of the data collecting equipment utilizing standard wireless Internet protocols.

With this system, we can stream and archive captured time stamped research data in the form of:

• Audio,
• Video and still images, and
• Custom diagnostic feeds from our clients' latest prototypes.

Audio and video are captured by SIRR™ then placed on a secure Web portal

This consumer data, including audio and video, is then posted on a secure Web portal for the client’s use. On these Web portals, we post highlights and representative consumer comments. This allows everyone on your project team to see the consumers’ responses to your products and ideas, wherever they may be!  From the engineers in the Midwest to the project leader on the West Coast, to the graphic designer in Timbuktu – everyone can have secure Web-access to organized video clips highlighting key points from the research.  Additionally, our clients have had much success integrating these clips into their sales and marketing presentations.

SIRR™ – Consumer insight – from their homes to your desktop

SIRR™ provides a data collection system that consumer product researchers could only dream of until recently! Until now, the only ways to achieve this level of detail were by sending interviewers and engineers out into the field to each consumer’s home or business or by bringing consumers into the lab and out of their natural environment. These studies traditionally cost well over $500.00 per interview, with many studies requiring more than 60 interviews, with a cost of $30,000 average per study. In contrast, by using SIRR™ for the same size study, the potential client savings would be as much as 25%.

Our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer which led to new concept and product design ideas for our client.  More… 

SIRR™ saves costs associated with qualitative consumer research

• Data Collection Profile
• In-Home Product Testing
• Focus Groups
• SIRR™ Success Story
• Testimonials
• Why Market Reader Pro™