Market Research – New Product Introductions

New Product Development – Companies often look to us for an analysis of the market opportunities and competitive landscape for a product within a particular market segment. The information collected and presented can be used to secure additional funding for a project from with in an organization or external investment firms. We offer a core and an enhanced market analysis plus a customized consumer insight package that will be designed to fit your needs. Once a study is ready to move to the development phase deliverables will be defined in greater detail and the final pricing will be confirmed.

Segment 1A Core Market Analysis:

The Core Market Analysis provides basic information on the competitive landscape and offers general analysis of the following key aspects of the competitive landscape:

• Dynamics of product (e.g., growth/erosion, recent trends, estimated profitability, etc.)
• Analysis of product offerings of the key players
• Key (or representative) players in each segment
• Key marketing and distribution strategies
• Analysis of opportunities (are there any unfilled niches?)
• Analysis of competitive threats
• Customer segments in market along with key characteristics

Deliverables:

• Executive Summary with tables, focusing on analysis of market opportunities
• A PowerPoint (or other high level) presentation of major findings suitable for presentation to senior level executives.

Segment 1B Enhanced Market Analyses and Revenue Modeling:

The Enhanced Market Analysis is used for more sophisticated business plans and offers both greater depth in terms of information along with actual revenue models for the product category involved. Aside from the information included above, this analysis:

• Provides greater depth on competitors' revenues and plans
• Create detailed spreadsheet based revenue modeling based on various "what-if" scenarios for specific product categories
• Also includes analysis of the distribution channels and opportunities within distribution

Deliverables:

• Executive Summary with tables, focusing on analysis of market opportunities
• A PowerPoint (or other high level) presentation of major findings suitable for presentation to senior level executives.

Segment 2 Consumer Insight Market Assessment -

The Consumer Insight Market Assessment uses online surveys to collect and report on the product concept from the perspective of potential customers. The focus is on current buying habits and attitudes as they relate to the product and its potential marketplace.

• Review of Product and the Market Segment
• Identification/confirmation of key competition
• Develop list of key features in the product space
• Develop list of key market position statements for this product space
• Confirm the optimum target audience
• Develop Assessment Plan
• Consumer Insight Testing
• Evaluate the product acceptance message
• Evaluate the value proposition message of the product
• Confirm the specific needs of the market segment
• Understand the habits and attitudes of optimum target audience
• Confirm/Identify sustainable advantages in marketplace

Deliverables:

• Online survey/surveys
• Easy access web reporting used to quickly share results with partners and potential investors
• Executive summary with tables, focusing on the design of the study and the results of the market assessment opportunities
• A PowerPoint (or other high level) presentation of major findings suitable for presentation to senior level executives

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