Custom Product Testing Market Research Company – In-Home Product Testing

From Testing Ovens to Earthworms Finders:

Market Reader Pro™ is a global supplier of consumer insight market research. We help companies develop new products and services that range from in home product testing $2,800.00 ovens to the market feasibility for an earthworm enticing machine.

We have in-home product testing samples or products in homes throughout the country. Test Products have included:

• Major Household Appliances
• Chicken
• Fruit Juice
• Hand and Body Lotions
• Nail Polish
• Perfumes and Fine Fragrance
• Dish Detergent
• Dental Hygiene Products
• Shirts
• Dryer Sheets
• Laundry Detergent and Fabric Softeners

And the list keeps growing!! Ask us about how we test refrigerated and frozen foods.

In-Home Product Testing Company / Firm

Market Reader Pro™ has been an online market research company / firm since October 2000. We utilize our own proprietary Web based online survey solutions to supply clients rapidly returned consumer insight research.

We have shipped thousands of consumer products to our panelists who are willing to assist us with the product development process by performing in-home product tests. Using our time tested sample selection and testing processes Market Reader Pro™ is able to offer solution pricing far more competitive than the traditional consumer product testing methods you are used to.

With our large panel and industry record setting survey completion rates, we are able to find respondents that use your products and your competitors' products. The respondents we work with are evenly distributed across market segments including but not limited to geographic boundaries.

How we do it:

Well.... We use the Web to pre-screen and recruit consumers that meet our clients' carefully defined requirements: See Detailed Example....

Our Market Research In-home Product Testing Skills

• Co-design / design the In-home product testing surveys
• Coordinate the launching of the consumer product testing campaigns
• Design, produce and maintain online surveys
• Email recruit product testing panelists
• Gather / select qualified product testing respondents
• Respondent support and follow up
• Build in-house review samples of products if required

• Support and track all incoming assembly problems and questions
• Handle all packaging and shipping concerns
• Take care of respondents photography needs
• Follow up phone interviewing with participants
• Incentive fulfillments for participants
• Production of data deliverables
• Written analysis
• Data reporting

Product Testing Research- In Field Research - In-home consumer product tests conducted

Panel and Respondent Recruitment

Market Reader Pro™ Panel: We currently have over 150,000 members in our panel, and this number is growing by 360 new panelists every day. Using our panel, we maintain a completion rate of approximately 10 to 35 percent for all our studies.

Survey respondents are typically drawn from the international database of interested consumers. Our online panel is primarily female U.S. consumers, with a growing number of men and Europeans. We have already categorized panelists based on demographic factors including ethnicity (Asian, Hispanic, Black, White), type of neighborhood (rural, urban, suburban), geographic region of the U.S., age and income. This knowledge would be helpful in that Market Reader Pro™ could quickly assemble a panel which would meet your “target group” requirements. Additional factors needed for meeting “target group” requirements would be screened for in the initial online recruitment for a particular study.

International Reach

Approximately half of Market Reader Pro™ market research services are for international markets and clients. In addition to sampling the domestic market we perform primary consumer research in non-U.S. markets. We have surveyed respondents in French, German, Japanese, Korean, Italian, Spanish, Polish, Portuguese, Russian and English markets.

We currently recruit survey respondents in French, German, Italian, Spanish, Polish, Russian and English markets.

Our research capabilities, consumer panel and online survey technology platform are capable of supporting research on virtually any topic or client business objective; including product testing, behavioral inventories, segmentation, attitude, perception, and opinion analysis, satisfaction and loyalty analysis and other research areas.

In-home Consumer Product Tests Conducted

We currently have over 13,000 in-home product testing samples in homes throughout the country. Free Samples have included hand and body lotion, perfumes, dish detergent, laundry detergent, juice, fabric softener and dental whiting strips.

Let us help you develop new products with our Product Testing Research / In-Home Product Testing Services:

• Appliances
• Apparel Men's
• Apparel Women's
• Appliances & Housewares
• Automobile Products
• Baby Products
• Beverages
• Books
• Candy
• Cosmetics
• Digital Cameras
• Dolls & Stuffed Toys
• Drinks
• Electronics
• Exercise & Fitness
• Food
• Fragrances
• Furniture & Decor
• Garden & Patio
• Gift Baskets
• Gift Cards

• Gifts & Flowers
• Health and Beauty Products
• Household Appliances
• Hunting
• Jewelry
• Kids' Electronics
• Laundry Products
• Movies
• MP3 Players
• Music
• Nursery
• Pet Products
• Portable DVD Players
• Shampoos
• Snacks
• Soaps
• Sports & Fitness
• Strollers & Gear
• Taste Testing
• Toys
• Video Games

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