In-Home Product Testing Plus Web Surveys
Delivers Comprehensive Consumer Insight

Our in-home product testing process makes your life easier and provides you with accurate, actionable consumer insight information. Contact us to design a custom study for you.

In general, here’s how it works:

• You provide us with your demographic requirements and product concept
• Together with you, we design a custom survey that meets your needs
• We recruit and select the right consumers to test your product
• We handle all product shipping, tracking, and randomization
• We provide phone and email support to consumers
• Using our SIRR™ System, we can capture audio and video of consumers using your products in their own homes
• After the test period, we provide you with valuable and customized data
• If you opted to use our SIRR™ System, video clips of consumers will become part of your report and will be posted on a secure Web portal

At Market Reader Pro®, we save you costs and time-to-market by using our own internal panel. Our continuously growing panel consists of consumers in all 50 states and over 50 countries. We pride ourselves on our well above average survey response rates. Keeping our extensive consumer base happy and growing saves our clients on recruiting costs and survey turnaround time.

We categorize our consumer panelists based on demographic factors including ethnicity, type of neighborhood, age and income. This helps us to quickly assemble a panel which meets your specific “target group” requirements.