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Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Focus Groups

Still the Gold Standard for Qualitative Research

A consumer reaches into shopping bag for a concept tested product

Focus Groups help you determine what savvy consumers want now!

Focus groups have been around for a long time. There are many reasons that top companies still rely on focus groups for their qualitative data.

Focus groups are dynamic—by following the thoughts and ideas of the consumers, moderators can stay open to concepts which may not have been predicted.
Focus groups involve you, the client—you can give input into the research process as it is occurring.
In-person focus groups ensure that all consumers complete their participation. By doing focus groups in person, security and confidentiality are ensured and clients can see who their consumers actually are.
The face-to-face interaction afforded by in-person focus groups has no substitute in qualitative research.

Why Market Reader Pro™?

Our expertise in consumer insight makes us the go-to company for new product development. Our experienced and unbiased staff provides our clients with trustworthy, actionable consumer information on time and on budget. Let us help you make the most of your research budget.

We have conducted studies or built projects in a wide range of industries:

A satisfied consumer talking about a new product

What are consumers saying about your newest product or concept?

We Combine the “Art” and “Science” of Research

At Market Reader Pro™, we combine the “art” of focus groups with the “science” of quantitative, online surveys. We provide for our clients a “one-two” approach:

First, we conduct a focus group to hone in on issues that consumers think are important,
Then, we conduct an online survey to apply focus group results to a much larger and geographically diverse group of consumers, quickly.
Alternatively, it can also make sense to have a large group of consumers give feedback on a concept through a survey and then fine tune the results of that survey through a focus group.
At Market Reader Pro™, we also provide our clients with in-home product testing to compliment the other avenues of research

Combining qualitative and quantitative data streams provides the best of both worlds and results in complete, actionable consumer information while saving product development costs and maximizing your return on investment. Let us design a custom research package that meets your needs!

Focus Groups and online surveys provide feedback needed to create products that consumers want to buy.

Three focus group members share opinions on consumer products

Qualitative + Quantitative = Comprehensive

We maintain our own internal online research panel. Most of our competition outsource for their online panels. The benefits of having an internal online research panel include:

Increased participation rates because our panelists know and trust us
Faster participant recruitment
Elimination of costly second-party panel recruitment fees
The ability to re-use a custom panel or recruit all new consumers, as needed

Included in Focus Groups:

Development of participants’ screeners
Development of the group discussion guides
Managing the facility
Recruiting of participants that meet your demographic requirements
Unbiased moderator to conduct the focus groups
Audio and video recording of the groups
Written transcription of audio recording produced in English
Incentive payment to the respondents
Writing of the final summary / action report
Optional in-person reporting of results

Reviewing the data collection results with clients

We bring qualitative and quantitative research together for a complete view of consumer opinions.

We use the Web to make information sharing easy for our clients!

Market Reader Pro™’s knowledge of the Internet combines the best of in-person focus groups with the benefits of technology. In addition to a PowerPoint report, we offer individualized Web portals for each of our clients. On these Web portals, we post highlights and representative consumer comments from focus groups. This allows everyone on your project team to see the consumers’ responses to your products and ideas, wherever they may be! From the engineers in the Midwest to the project leader on the West Coast, to the graphic designer in Timbuktu-- everyone can have secure Web access to organized video clips from in-person focus groups. Additionally, our clients have had much success integrating these clips into their sales and marketing presentations. We can also use our trademarked SIRR™ System—Simple Internet Remote Reporter—to bring you images from consumers’ in-home use of your products!

A Focus Group Case Study

The world’s leading manufacturer of homeopathic medicines worked with us to update the packaging for one of their key products in preparation for widely increasing the retail reach of the product: they needed to get the “health food store” product on the shelves of major mainstream pharmacies. This involved both focus groups and a large scale online survey as follow up.

Focus Group #1 covered current name and packaging
Focus Group #2 explored several proposed packages that came from idea in the first focus group
The online survey drilled down to the specifics of the packaging and identified the opinions of a large group of consumers within the target sales population

Contact us to find out how we can help you get better business results.