Market Reader Pro™ benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Custom Research - Deliverables

Custom Research Clients Receive:

Option A – Simple Deliverable: Data is delivered in a format that is compatible with most statistical software programs. There will be one row of data per respondent. Each variable (i.e. question) is recorded in the same variable location on the same record (line) for each case (i.e. respondent) in the data file. If a question only has one answer (such as age, or zip code) it only needs one column. If question has multiple possible answers (as with rating scale questions), then it will have one column per possible answer.Data is usually delivered in a .CSV file

Option B – Custom Deliverable: Data is hosted in a password protected library on the Market Reader Pro™ web site. Clients have access to fixed data tables for each survey question. Clients have access to simple data manipulation and charting tools. Clients can see how responses vary by population characteristic (e.g. age, race) or by combinations of population characteristics (e.g. 14-18 year old Hispanic women).

• Access to the same proprietary analytical tools available on the Market Reader Pro™ web site. Subscribers can examine text summaries and data tables or create and download sophisticated charts related to the specific questions that they create.
• Fast turn around time. 70 to 80 percent of our surveys are completed within the first 48 hours.

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