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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000
Consumer Research Company
Online Consumer Research Firm – Market Reader Pro® provides companies with a means for conducting real-time, primary research on the demographic and psychographic segments that matter most to their business.
With are large panel and industry record setting online survey completion rates, we are able to find respondents that use your products and your competitors' products. The respondents we work with are evenly distributed across market segments including but not limited to geographic boundaries.
Market Reader Pro®'s consumer research service is the perfect tool for brands interested in fine-tuning advertising campaigns or product packaging. It is also ideal for brands interested in conducting competitive research on new product introductions.
Our Core Consumer Research Services
For all of our services, Market Reader Pro® handles the complex tasks so you don’t have to. We take care of:
- Co-design / design the consumer research surveys
- Coordinate the launching of the campaigns
- Design, produce and maintain online surveys
- Email recruit consumer research panelists
- Gather / select qualified consumer research respondents
- Respondent support and follow up
- Handle all packaging and shipping concerns
- Follow up phone interviewing with participants
- Incentive fulfillments for participants
- Production of data deliverables
- Written analysis
- Data reporting
In-home Product Testing – Market Reader Pro® gives clients the ability to recruit consumers who are interested in testing new products and new product concepts in their own homes. We provide consumer insight research utilizing our own proprietary web based online survey solutions
Participants are pre-qualified after answering a set of instructions that is specific to their survey / study. Product samples are then mailed with instructions to each pre-qualified respondent. Respondents use the sample products and then access their respective surveys via the Internet
NEW! Energy Savings/Habit Change Survey
NEW! Teen Hair Research Report
Cosmetics Success Story |
Consumer Market ResearchThe PIAS Group, based in Osaka, Japan, is a major producer of high-quality cosmetics. Upon deciding to expand its product offering into the United States of America, the PIAS Group contracted with Market Reader Pro® for online consumer market research to help them determine how to best launch their first product into the U.S. market.
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