Concept and Product Testing / Web Surveys

Market Reader Pro®'s online research collects quantitative responses which consumers in your marketplace have to new concepts you are developing… We supply excellent, projectable feedback on your latest ideas.

We can assist you with the new product development by building surveys that clearly represent your ideas and measuring potential customers’ responses to these ideas. We are able clarify your ideas through the use of word association questions, online focus groups, images, and virtual prototyping methods.

Using the information that we collect, you will be able to rule out some product ideas and choose others for further development. This way your marketer can concentrate your resources on those new product concepts with the most potential for success.

Our concept testing / net screening process delivers you hard measurable data as well, so you can eliminate poor concepts and identify “star” products.

• Think about how you use fragrances in your daily life. Please rate how do you feel towards the following statements:
• Please tell us what you like or dislike about foaming hand soaps:
• Which of the following words do you associate with "Fresh/Clean"?
• How interested would you be in buying a fragrance inspired by the following singers/entertainers:

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