Superior Web Videos Enhance Product Testing

It has never been easier to obtain or distribute Web videos featuring cutting edge technology. As a Microsoft® Silverlight™ partner, Market Reader Pro now provides our clients with the cutting edge Web video experience to use for both themselves and their customers. Applications range from online surveys to in-home product tests

Online Surveys

We use Silverlight with our own survey building tools to enhance Web-based surveying and provide our clients with accurate and actionable market research results. Silverlight improves upon Web-based surveying by delivering “high quality, interactive video across the Web and mobile devices.”  It is designed to work with multiple web browsers and operating systems, which means it is consistent and reliable for the majority of viewers.  This extends the viewing capability to the widest possible audience. And, the quality of the videos and interactive capabilities combine to maximize survey completion rates and times, saving you both time and money.

In-Home Product Tests

 We also use Silverlight in conjunction with our SIRR™ (Simple Internet Remote Reporter) System. With SIRR, we remotely interview consumers testing your products in their own home environments.  Consumer videos are then posted to secure Web portals so that members of your project team and your customers –no matter where they are or what system they use—can see consumers’ responses to using your products in their homes.  

Contact us to discuss which custom Silverlight application can keep you ahead of your competition.  We’ve helped many industry-leading companies do just that!

The Feng Shui of Data Collection, Analysis, and Reporting

Feng shui is an ancient Chinese system of aesthetics which has become quite popular in recent years and which is purported to improve health and prosperity. For fun, and in celebration of the Chinese New Year, we’ve applied feng shui principles to our research. If you want help cleaning your attic or rearranging your furniture… sorry, you’re in the wrong place. But, if you want clean, clear consumer insight data that can help you and your ideas succeed, we’re your go-to market research company. 

Feng Shui Step 1: Know your goals.

As in Feng shui, there are many possible places to start when conducting market research. Knowing what you hope to gain from the research is critical and helps prevent wasted time and energy. Clarifying goals helps to prioritize the most pertinent and important steps whether you’re conducting feng shui or testing a new product or strategy.

Feng Shui Step 2: Remove clutter.

Clutter, in terms of consumer data collection, refers to duplicate survey responses or answers not making sense. In the event that a consumer does try to answer one of our surveys more than once, we throw out BOTH responses. We also eliminate any consumers who do not complete a survey within an appropriate time frame or who do not complete the full survey.

Feng Shui Step 3: Pay attention to the details surrounding you.

We pay close attention to the details of the data we collect. Surveys are developed jointly with clients and internal cross checks are included.  Our clients always approve surveys before we begin the data collection process.

Feng Shui Step 4: Make traffic flow so that you can see people entering your room.

We know who is answering our surveys! Our surveys work to discourage the “professional survey takers” that plague some of our competitors and skew survey results.  And, we work hard to make sure that you are getting data from the right consumers!  We have a variety of internal panelists in all 50 states and over 50 countries. And, we employ tried and true methods for recruiting new consumers to meet highly specific demographic needs.

Feng Shui Step 5: Create Order.

After data are collected, we clean them up for our clients. Putting research results in order means different things to different clients. This is where our custom reporting options come in. Options range anywhere from raw data delivery, to PowerPoint presentations, to creating custom, secure Web portals where results are posted for easy access by our clients, their staff, and their customers. Some clients request to receive a full analysis of the findings, while others prefer to have their own internal team do the analytical work.

Feng Shui Step 6: Know where your power is.

Studying feng shui can help you to learn what parts of your home or office are most impactful to the key life areas you want to address and will help you to set priorities. Market research, on the other hand, will identify the strengths and weaknesses of your product or concept and help you set production, branding, and marketing goals.

Feng Shui Step 7: Create a clear path.

What is getting in the way of your product or concept being successful? Are you unintentionally blocking your own success because you are not sure of the details?  Are you sure you are focusing on the right things? What opportunities are getting stuck or slipping away?

We have a long track record of successfully assisting many industry-leading clients in making critical decisions about concept and product introduction. With the current economy, reliable market research has never been more important!
Contact us now to design a custom study for you, from a simple habits and attitudes survey to a complex in-home product test. Our goal is to surpass your expectations with quick, clean, cost effective, and actionable data!

And Happy Chinese New Year! The Year of the Ox begins on January 26th, 2009.

Good News in Bad Times

In the midst of an economic crisis, and in a time where technology has taken over, firms are finding themselves asking what changes they need to make to their somewhat tired, traditional marketing techniques.  Market Reader Pro sat down with business profitability and growth expert, Bob Weissman, to see what advice he could offer on the shift to digital and integrated forms of marketing.

Bob is a successful executive manager with over 25 years of experience in software, services, and agency businesses. He offers extensive experience in managing all business functions within the digital agency space.  For the past several years, Bob has been consulting on the national level with over 40 firms to provide diversified business expertise including identifying core business problems and implementing programs to build profitability and accelerate growth.  The agencies he consults with are primarily large advertising agencies or dedicated digital agencies.   

Listen to Bob discuss...

• Digital and interactive marketing provide efficiency and measurability.
  
• Hear about integrated marketing and how it works.
  
• Learn about marketing risks that improve their return on investment.
  
• Digital marketing allows you to control your message.
  
• Digital market research is cost effective and allows for greater consumer insight.
  
• To thrive in today’s economic and technological climates, be sure to work with experts.