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Ben Franklin Technology Partners - Northeastern Pennsylvania
Superior Web Video Interviews Logo for Microsoft Silverlight Partner

Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Superior Web Video Interviews Using Microsoft® Silverlight™

With Market Reader Pro®, access to cutting-edge technology video interviews have never been easier or more cost-effective to obtain and distribute. As a Microsoft® Silverlight™ partner, we can provide you with the best web video experience for your company and your customers; you get clear, crisp high-definition video interviews that can be viewed on a global scale.

Contact us to find out what Silverlight™ can do for you.

What is Silverlight™?

Superior Web Video Interviews Silverlight™ is a plug-in with a supporting new media distribution system that allows your computer to play high-definition video and view images. It is designed to work with multiple web browsers and operating systems, which means it is consistent and reliable for the majority of viewers.

Features and Benefits of Market Reader Pro® 's video interviewing tools and Silverlight™

Microsoft® Silverlight™

Features Benefits
Adaptive streaming allows the video to adjust to the audience. Maximizes each user’s experience no matter what the bandwidth
High-definition video for superior viewing Higher-quality video drives longer viewing sessions
Delivers applications to all major browsers Extends viewing capability to the widest audience
Uses textual content Provides more searchable and index able content, which means higher placement in search results
Deep Zoom allows users to smoothly zoom into and out of an image Engages users and increases repeat visits and brand loyalty

Market Research Applications for Silverlight™

With our capabilities and expertise in new media, here are a few ways our video interviewing skills and technology can help you better understand your customers and quickly get the findings onto your decision makers computers.

Data Collection

If you have a new product or concept to test, using Silverlight™ in conjunction with our proprietary survey building tools, we can provide you with actionable market research results quickly and at a lower cost.

Test Audio and Video Concepts to Save Costs and Increase Profits

Whether you’re interested in the big screen or the home screen, let Market Reader Pro® survey consumers for you to help you learn, at any point in the production process, what consumers want to see now! Our staff will work with you to custom design a survey or focus group so you can tune in to current trends and opinions and stay ahead of the competition.

SIRR™ Remote Web Video Interviews

Using our Simple Internet Remote Reporter SIRR™ system in conjunction with Silverlight™, we can provide our clients with crisp, clear web video interviews of consumers using the client’s products in their own homes. Silverlight™ saves our clients time and costs since it is designed to work with multiple web browsers and operating systems. This allows everyone on your project team or your clients to see the consumers’ responses to your products and ideas, wherever they may be and whatever system they are using.
More on SIRR™>>
Kurtis Trego
in-home video game interview
 Full Screen Video

Advanced Presentations

We can help you create presentations with the highest quality video and images that will deliver attention-grabbing impact for sales and marketing presentations

Contact us to discuss designing a custom Silverlight™ application that will engage users and keep you ahead of your competition.

Craig D.T. Dahlin
Market Reader Pro® Interview
Full Screen Video
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Appliance Success Story

Qualitative Interviews
in Consumer Homes with Audio and Video recording.

Recently, our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. After collecting consumer insight through a one year in-home product test of a kitchen appliance, our client wanted to delve even more deeply into consumers’ habits and attitudes.More…

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