The objective of Private Response™ is to provide a quick, effective, and cost-efficient way for companies to gather reliable, actionable insight from their customers through their internal private networks.

Current methods for gathering consumer insight often provided limited information because customers must take the initiative to provide feedback and take surveys, limiting responses. This approach also skews results toward customers who are highly satisfied and those who are highly dissatisfied, as these people are the most likely to respond.

Private Response™ is a leased turnkey solution for companies with their own private networks such as ATMs. Such companies have the opportunity to collect key consumer insight information from consumers who are participating on their networks. Consumers will opt in to take short surveys. In exchange for their time, they are provided payments, coupons, awards, or services that are meaningful to them.

Companies with private networks such as ATMs already know their clients’ key demographic, psychographic, and geographic information. As any marketer knows — not all clients are created equal. With Private Response™ you ask the right clients the right questions. Private Response™ also ensures the authenticity of the consumers’ and their characteristics.

Consumer insight collected through a client’s private network is both accurate and valuable. The time and effort associated with recruiting consumer insight participants is eliminated. Such recruiting costs typically make up a large percentage of the cost of consumer insight research.

Private Response™ also allows clients to identify specific consumers, consumer groups, bank branches, or times of the day or week where you would statistically have a better chance of pitching a new product or service to people who are most likely to be interested in it. Market Reader Pro™ is expert in consumer insight survey design and analysis.

The benefit of this approach to the consumer is that ATMs can be used to distribute award payments and coupons. A rewards program would, of course, increase participation among ATM users. The ATM is used to simultaneously collect information and distribute a reward.