In Home Market Research - Women's jeans

Getting You Real-World Feedback on Women's Jean

Market Reader Pro is the leader in product wear testing consumer research. We collect real world qualitative data by putting your jeans into the homes of women across the U.S and the world to find the right combination of cotton, spandex, style, fit, price, and other features that inspire women to purchase your denim jeans.

Market Reader Pro creates a focused questionnaire that asks key questions designed to get to the specific and unbiased answers you need about your denim apparel line. We then turn valuable hard qualitative and quantitative data into business intelligence that identifies whether consumers prefer your low rider boyfriend jeans to that of your competitors and why. We answer whether the buttonholes are the proper size and how your snaps, metal buttons and rivets hold up in a wash and wear tests.

Our methods also deliver strong testimonials that speak to the features of the tested jeans which resonate with the wear test consumers or uncover an area in which the tested denim underserved them