In Home Market Research - Sports Bras

Sports Bra Product Design Reviews Fast: Wear Tests Combined with Surveys Provide Actionable Data

Market Reader Pro is the leader in product wear testing consumer research. We collect real world qualitative data by putting your sports bras into the lockers of women across the U.S and the world to find the right combination of padding, Velcro tape straps, molded cups, compression cups, underwire, detailing, price, and materials used that inspire women to purchase your sports bra apparel.

Market Reader Pro creates a focused questionnaire that asks key questions designed to get to the specific and unbiased answers you need about your sports bra apparel. We then turn valuable qualitative and quantitative data into business intelligence that identifies whether consumers prefer your seamless side support bras or whether your design is effective in creating a sports bra that provides proper fit, high function and is adaptable to be worn in and out of the gym.

Our methods also deliver strong testimonials that speak to the features of the tested sports bra which resonate with the wear test consumers or uncover an area in which the tested active wear underserved them.