In Home Market Research - Men's Undewear Testing

What are the Best Features of Your Men's Underwear? Consumers can Tell Quickly Once They Test Your Underwear!

Since 2000, Market Reader Pro has been effectively delivering answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices. We answer who, what, when, where, and why of your men's intimate apparel line to uncover the magical combination of wicking applications, fabric retention, cotton, spandex, modal, detailing, price, and other materials and features that compel men to purchase your innerwear apparel.

Market Reader Pro's in-home product testing methods allow us to collect qualitative and quantitative data from the consumer that measure how the features of your men's underwear effects the functionality, wearability, and overall consumer perception of your boxers, long-legged briefs, bikini briefs, trunks, jockstrap, or thong. We help stave off negative implications of going to market without knowing how the consumer feels about newly re-engineered fabrics, materials, designs, or even packaging. We can answer whether the slub yarn you are looking to use in your underbottoms is silky and soft and if it delivers on its marketing promise. We identify any problems or dissatisfaction consumers feel about the undergarment line. We deliver crucial feedback on whether your undergarment bridges the gap between fashion, function and sex appeal giving you valuable insight needed to make adjustments within your apparel line or marketing campaign.

Our methods also deliver strong testimonials that speak to the features of the tested underwear which resonate with the wear test consumers or uncovers an area in which the undergarment underserved them.