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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

In Home Market Research - Woman's Lingerie Wear Testing

Intimate Apparel: In Home Product Testing Gets You Instant and Real-World Consumer Feedback

For over a decade, Market Reader Pro has been the leader in consumer apparel research. Through our lingerie wear testing service, we provide consumers' unbiased and uncompromising opinions of your intimate apparel.

Our in home lingerie wear testing solution gets you answers as to how the reengineered fabric blends, new in house lace trims, or streamlining the use of embellishments such as appliques, bows, beading and piping will affect the consumer's perception and wear of intimate apparel. Our real- world methods help answer crucial developmental trade off questions for the intimate apparel industry by putting the foundational garment into the hands of over 20,000 women worldwide to gather their critical feedback on its functionality and wearability; addressing concerns as to whether creative cost cutting methods will impact consumers and lingerie sales.

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.