Consumer Research - Wear Testing Women's Athletic

What are the Best Features of Your Athletic Pants? Ladies can Tell Quickly Once They Test Active Wear Apparel.

Since 2000, Market Reader Pro has been delivering solutions to the performance apparel industry through our in home product wear testing consumer research services. Our research helps our clients to clarify consumers' preferences for features of their athletic pants versus that of their competitors. Our ability to identify features of athletic pants that underperform has been instrumental in helping leading active wear manufacturers make consequential and revenue saving decisions, ultimately propelling their sports apparel to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

Our in-home product testing methods allow us to collect qualitative and quantitative data from the consumer that measures how the feature of your athletic pants affects the functionality, wearability, and overall consumer perception of activewear apparel. We help stave off negative implications of going to market without knowing how the consumer feels about your newly re-engineered fabric, materials, designs, or even packaging. We can answer whether your active shorts improves mobility and accelerates dry time, or whether the lightweight knit pique of your shorts provide comfort and freedom of movement demanded of athletic apparel. We answer whether the fashionable and functional vent zone allows for proper moisture wicking, or if your stretchable fabric chafes the wearer's skin. We identify any problems or dissatisfaction consumers may feel about the athletic pants line. This gives you the information you need to make adjustments within your manufacturing process and helps you to identify what key features your marketing should draw attention.

We answer the who, what, when, where, and why of your sport pants line to uncover the magical combination of nylon, spandex, polyester, cotton, Velcro tape straps, drawstrings, detailing, price, and other materials used that inspire women to purchase your athletic pants apparel.