In Home Market Research - Undewear Product Testing

What are the Best Features of Your Innerwear? Consumers can Tell Quickly Once They Test Your Undergarment

Market Reader Pro's Underwear testing methods allow us to collect qualitative and quantitative data from the consumer that measure how the features of your innerwear effects the functionality, wearability, and overall consumer perception of panties, bras, socks, boxer briefs ,G-strings, and long-legged briefs. We help stave off negative implications of going to market without knowing how the consumer feels about newly re-engineered fabrics, materials, designs, or even packaging. We can answer whether the slub yarn you are looking to use in your underbottoms is silky and soft and if it delivers on its marketing promise. We identify any problems or dissatisfaction consumers feel about the undergarment line.

We deliver crucial feedback on whether your undergarment bridges the gap between fashion, function and sex appeal. This gives you the information you need to make adjustments within your manufacturing process and helps you identify what key features your marketing should draw attention.

Since 2000, Market Reader Pro has been effectively delivering answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices. We answer the who, what, when, where, and why of your lingerie apparel line to uncover the magical combination of ruffles, silk, satin, cotton, delicate lace, embroideries, chiffon, polyester, cotton, detailing, price, and materials used that inspires the consumer to purchase your innerwear apparel