Consumer in Home Product Wear Testing Bathing Suits

Consumer Product Reviews: Answering the Who, What, When, Where and Why on Consumer Choice of Swimwear Apparel

For over a decade, Market Reader Pro has been the leader in consumer apparel research. Through our swimwear wear testing service, we provide consumers' unbiased and uncompromising opinions of your Swimwear apparel.

Our in home product testing methods allow us to collect qualitative and quantitative data from the consumer that measure how the features of your Swimwear effects the functionality, wear ability, and overall consumer perception of your bathing suit. We help stave off negative implications of going to market without knowing how the consumer feels about your newly re-engineered fabric materials, design, or even packaging. We can answer whether the swimwear delivers a high level of chlorine resistance, as well as offers compression and shaping. We identify any problems or dissatisfaction consumers feel about the swimwear's comfort and style. This gives you the information you need to make adjustments within your manufacturing process and helps you to identify what key features your marketing should draw attention to.

We answer the who, what, when, where, and why of your Swimwear line to uncover the magical combination of cool touch nylon, polyester, spandex, cotton and other materials used that inspires women to purchase your bathing suit apparel.