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International Consumer Research - Home-Use Testing Undergarments

What are the Best Features of Your Undergarment? Our Sampling Panel Can Tell Quickly Once They Test Your Innerwear Apparel.

For over a decade, Market Reader Pro has been the leading choice for outsourced marketing research and development. We create custom sampling panels for home-use tests that effectively deliver answers on how different manufacturing methods, materials, designs, and packaging impact on consumers' choices. Our primary research helps our clients clarify consumers' preferences for features of their bras, socks, nightwear, sports bras, underwear, pantyhose and swimsuits.

Market Reader Pro's survey design focuses on key questions that gets to the specific and unbiased answers you need about your undergarment features. Our home-use test consumer research gets you answers as to how the re-engineered fabric blends, new in house lace trims, or streamlining the use of embellishments such as appliques, bows, beading and piping, mesh pockets and Velcro closures will affect the consumer's perception and wear of undergarment apparel.

We answer the who, what, when, where, and why of your undergarment intimate apparel line to uncover the magical combination of applications, cotton, spandex, nylon, polyester modal, detailing, price, and other materials and features that inspires consumers to purchase your innerwear apparel.

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.