Market Research - Shapewear Apparel Concept Test

What is the Ideal Shapewear? Our Primary Concept Development Research Gets You the Answers You Need for Design Optimization.

For over a decade, Market Reader Pro has been delivering the shapewear apparel industry with consumer insight through our proprietary sampling panel, careful survey design, and analysis.

Our survey design methods help shapewear manufacturers and retailers uncover promotional opportunities, develop improved sales and marketing material, and identify strengths, weaknesses and threats to their current strategy. Open ended questions about the design, look, and packaging of your slimming garment gather consumers' opinions on your shapewear and the key features that appeal to them. We uncover how Spandex, lace, microfiber, cool touch nylon, price, designs and colors offered differentiate you from your competitors. Our qualitative and quantitative research gets to the answers you need on whether your shapewear's marketing campaign speaks to consumers' needs and wants, whether it truly highlights its features, and properly represents your shapewear's image and consumer perception.

We get you the proof you need before taking your shapewear design modification or style changes to the next level. Our primary consumer research helps you uncover what features make up the most ideal slimming garment for your target market segment.