Concept Market Research - Women's Pantyhose

What is the Ideal Pantyhose? Our Primary Concept Development Research Gets You the Answers You Need for Design Optimization.

For over a decade, Market Reader Pro has been delivering the pantyhose apparel industry with consumer insight through our proprietary sampling panel, careful survey design, and analysis.

Our survey design methods help pantyhose manufacturers and retailers uncover promotional opportunities, develop improved sales and marketing material, and identify strengths, weaknesses and threats to their current strategy. Open ended questions about the design, look, and packaging of your thigh highs, knee highs, control top, opaque, sheer-to-waist, open toe, or seamless pantyhose gather consumers' opinions on your stockings and the key features that appeal to them. We uncover how designs and shades offered differentiate you from your competitors. Our qualitative and quantitative research gets to the answers you need on whether your pantyhose's marketing campaign speaks to consumers' needs and wants, whether it truly highlights its features and properly represents your Innerwear's brand image and consumer perception.

We get you the proof you need before taking your tights design modification or style changes to the next level. Our primary consumer research helps you uncover what features make up the most ideal pantyhose for your target market segment.