Market Research Concept Testing Underwear

What is the Ideal Pantie? Our Primary Concept Development Research Gets You the Answers You Need for Design Optimization

For over a decade, Market Reader Pro has been delivering the underwear apparel industry with consumer insight through our proprietary sampling panel, careful survey design, and analysis.

Our survey design methods help underwear manufacturers and retailers uncover promotional opportunities, develop improved sales and marketing material, and identify strengths, weaknesses and threats to their current strategy. Open ended questions about the design, look, and packaging of your boxers, briefs, panties, G-strings, and jock straps gather consumers' opinions on your underbottoms and the key features that appeal to them. We uncover how Spandex, lace, microfiber, price, designs and colors offered differentiates you from your competitors. Our qualitative and quantitative research gets to the answers you need on whether your underwear's marketing campaign speaks to consumers' needs and wants, whether it truly highlights its features and properly represents your Innerwear's brand image and consumer perception.

We get you the proof you need before taking your underwear design modification or style changes to the next level. Our primary consumer research helps you uncover what features make up the most ideal underwear for your target market segment.