Market Research Concept Testing Bras

What is the Ideal Bra? Our Primary Concept Development Research Gets You the Answers You Need for Design Optimization.

For over a decade, Market Reader Pro has been delivering the bra apparel industry with consumer insight through our proprietary sampling panel, careful survey design, and analysis.

Our survey design methods help bra manufacturers and retailers uncover promotional opportunities, develop improved sales & marketing material, and identify strengths, weaknesses and threats to their current strategy. Open ended questions about the design, look, and packaging of your bra gather consumers' opinions on your brassiere and the key features that appeal to them. We uncover how Spandex, lace, microfiber, soft Cup Bra, molded cups, designs and colors offered, and price differentiates you from your competitors. Our qualitative and quantitative research gets to the answers you need on whether your bra's marketing campaign speaks to consumers' needs and wants, whether it truly highlights its features and properly represents your brand's image and consumer perception.

We get you the proof you need before taking your bra design modification or style changes to the next level. Our primary consumer research helps you uncover what features make up the most ideal bra for your target market segment.