Product Wear Testing - Shapewear Apparel

Consumer Product Reviews: Answering the Who, What, When, Where and Why on Consumer Choice of Slimming Intimate Apparel

For over a decade, Market Reader Pro has been the leader in consumer apparel research. Through our undergarment wear testing service we provide consumers' unbiased and uncompromising opinions of your shapewear apparel.

Our in home product testing methods allow us to collect qualitative and quantitative data from the consumer that measure how the features of your shapewear effects the functionality, wear ability, and overall consumer perception of your slimming undergarment. We help stave off negative implications of going to market without knowing how the consumer feels about your newly re-engineered fabric materials, design, or even packaging. We can answer whether the level of contour and gauge of knit gives the most control. We identify any problems or dissatisfaction consumers feel about the shapewear's comfort and style. This gives you the information you need to make adjustments within your manufacturing process and helps you to identify what key features your marketing should draw attention to.

We answer who, what, when, where, and why of your shapewear line to uncover the magical combination of cool touch nylon, polyester, spandex, cotton and other materials used that compels women to purchase your innerwear apparel.