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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

In Home Market Research - Woman's Pantyhose Shapewear

What are the Best Features of Your Socks? Consumers can Tell Quickly Once They Test Your Legwear Garment.

For over a decade, Market Reader Pro has been the leader in consumer apparel research. Through our sock wear testing service, we provide consumers' unbiased and uncompromising opinions of your sock apparel.

Market Reader Pro creates a focused questionnaire that asks key questions designed to get to the specific and unbiased answers you need about your high performance athletic sock. We then turn valuable qualitative and quantitative data into business intelligence that identifies whether consumers prefer your Acrylic/Polyester/Natural latex/Elastane blend or merino wool and whether your moisture-control fibers help keep feet feeling dry. We identify any problems or dissatisfaction consumers feel about the sock line and provide crucial feedback on how your socks deliver on function, comfort and style versus your competitor.

We get you the information you need to make adjustments within your manufacturing process and help you to identify what key features your marketing should draw attention to.

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.