Consumer Research - Wear Testing Lingerie

Lingerie Product Design Reviews Fast: Wear Tests Combined with Surveys Provide Actionable Data

Market Reader Pro is the leader in product wear testing consumer research. We collect real world qualitative data by putting your lingerie into the boudoirs of women across the U.S and the world to find the right combination of ruffles, silk, satin, cotton, delicate lace, embroideries, chiffon, polyester, detailing, price, and materials used that compel women to purchase your undergarments.

Market Reader Pro creates a focused questionnaire that asks key questions designed to get to the specific and unbiased answers you need about your intimate lingerie apparel. We then turn valuable qualitative and quantitative data into business intelligence that identifies whether consumers prefer your polyester or lace chemise.

We answer the who, what, when, where, and why of your lingerie apparel line to uncover the magical combination of ruffles, silk, satin, cotton, delicate lace, embroideries, chiffon, polyester, cotton, detailing, price, and materials used that inspires women to purchase your innerwear apparel.