Consumer in Home Product Underwear Testing Intimate Apparel

Getting You Real-World Feedback on your Underwear Apparel

Since 2000, Market Reader Pro has been delivering solutions to the apparel industry through in home product wear testing consumer research services. We effectively deliver answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices. Our research helps our clients to clarify consumers' preferences for features of their nightgowns, sleepwear, boxers, panties, and bras versus that of their competitors. Our ability to identify features of underwear that underperforms has been instrumental in helping leading intimate apparel manufacturers make important and revenue saving decisions, ultimately propelling their innerwear line to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

We get your underwear into the homes of consumers to gather critical feedback on your innerwear's' features and whether your boxers meets consumers' needs and expectations and fulfills its marketing promise. We find what barriers exist for your intimate apparel and whether it properly services full figured men and women, teens, athletic consumers, and other demographics and characteristics you are most trying to service.

We answer the who, what, when, where, and why of your lingerie apparel line to uncover the magical combination of ruffles, silk, satin, cotton, delicate lace, embroideries, chiffon, polyester, cotton, detailing, price, and materials used that compels the consumer to purchase your innerwear apparel.