From books to movies to radio, the entertainment & media industry spans multiple platforms and is continuously growing. In addition to collecting primary, direct-to-consumer research for the development of consumer entertainment media, Market Reader Pro® can assist your company in staying on top of the trends in both the new and traditional entertainment media industry.

Market Reader Pro is in the unique position of having our own web interviewing research tools and a media hosting division.

• Data Collection
• Microsoft Silverlight™ Partnership
• Remote Video Interviewing

These allow us to offer an exciting range of new entertainment media research services at affordable rates. Some of our services include:

• Consumer expenditure forecasting
• Target market definition
• Consumer trend tracking
• Audience measurement
• Media viewing habits assessment
• Media platform and delivery assessment
• New product concept testing
• Media product awareness assessment
• Advertising assessment