Data Collection

The Backbone of Market Research

Data collection is an important step in the market research process. It involves gathering information about customers, competitors, and the market to help companies improve existing products and services and launch new products or services, expand into new markets, and create marketing plans. This process can be performed on a large or small scale and can involve both qualitative and quantitative data. By utilizing the Internet, data collection allows for a broad range of consumer feedback on behaviors, perceptions, needs, attitudes, and opinions. Data collection projects range from simple habits and attitudes questionnaires, which gather data from a large number of consumers, to complex in-home product testing, which gather in-depth consumer insight. Though data collection by means of the Internet provides a cost-effective approach to market research, at times traditional methods such as focus groups and in-home interviewing can prove to be effective as well.

Why Market Reader Pro®?

Technology: Our use of cutting-edge technology partnered with our own large, diverse consumer panel reduces the cost of research while collecting larger sample sizes at a much faster pace than that of traditional market research. Market Reader Pro® is capable of supporting research on virtually any topic or client business objective. Speed: Our clients receive timely, accurate, and insightful results from a group of consumers as diverse or targeted as a client prefers. Market Reader Pro®’s quick turnaround time continues to please clients and is a key factor in the success of our company.

We turn raw data into business intelligence

Diversity: Market Reader Pro® provides data collection for clients all over the world, with market research being conducted in French, German, Japanese, Korean, Italian, Spanish, Portuguese, Russian, Polish, and English markets. Market Reader Pro® surveys the marketplace on a variety of products and services, such as fragrances, foods, cosmetics, movies, music, home appliances, apparel, and television. Our ability to research such a broad range of topics pleases our clients and our panelists.

Our Data Collection Services Include

World-wide consumer insight at a fraction of the cost

Custom Research Panels: A client’s own online market research panel is built and used for custom studies. More … In-Home Product Testing: Clients are able to obtain rapid-turnaround consumer opinion data based on in-home product trial and/or evaluation. More … Focus Groups: Provides clients with face-to-face interaction with consumers for dynamic, qualitative market research. More … New Product Promotional – Taste Testing Party™: Combines the flexibility of Internet based Web research with a friendly and familiar in-home or in-office setting for group product testing. Recruited group leaders host a party and get paid for each respondent who participates.

Omnibus Online Surveys: Clients design custom research questions which will be added to a monthly survey, sharing the panel among clients. More …

Sample Distribution: We handle the shipping and data tracking for product sample shipments. More …

More Data Collection Services …

Key Data Collection Processes and Technologies

Data Collection Processes Respondent / panelist recruiting Product distribution and respondent tracking In-home product testing Remote access, on location video interviews Data collection and clean up Conversion of data to Excel or Pivot Tables Conversion of interview, audio and video, into key finding reports Data Collection Technologies Image creation and hosting service. More … Survey creation, data collection, and reporting software, and Web Portals. More … Capture and access audio and video of in-home product use and remote interviews. More …

Collecting consumer insight and putting it to work for you

Let Our Technology, Speed, and Diversity Work for Your Business

Understanding and meeting your business needs

Using our proprietary on-line technology, our Data Collection service dramatically reduces the cost per survey in comparison to traditional research methods. With Market Reader Pro®, access to world-wide consumer insight has never been easier or more cost-effective to obtain. Benefits of our services include: Global panels being aggressively expanded Unique, proprietary technological solutions Cutting-edge online media testing capability Online market research combined with in-home product testing SIRR™ System Videos Key to Product Innovation Our SIRR™ Systems were used in a product innovation study for a leading appliance manufacturer. SIRR™ interviews allowed our client to see consumers using their product in their homes without having to travel to consumers’ homes. More …

We invite you to review some of our other success stories to see how we help our clients stay ahead of the competition.

What Our Clients Say About Our Data Collection Services

"I would like to thank you and your staff for the very good work on our Whitening Strips Improvement Project. Your quick turn around and thorough data analysis allowed us to accelerate our product launch to meet a vital customer need, and also to identify early-on a significant design problem that we then corrected before launch. Neither of these would have been possible using traditional market research approaches. I look forward to working with you on future innovation projects."
Jeff Fisher Vice President Product and Technology Development
Ranir LLC

More testimonials from our valued clients…

From quick turnaround online surveys, to one year in-home product testing studies, Market Reader Pro® has the professional staff, diverse consumer panel, and proprietary technology to conduct timely, cost-effective market research for your business.

To talk to someone at Market Reader Pro® about which of our custom data collection services would best meet your needs, please contact us.

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