Market Reader Pro™   benefits from the   insider knowledge   and solutions   provided through   the Microsoft Certified   Partner program.   Partner since 2000

Market Research Division Data Collection Profile:

Market Reader Pro™'s data collection service was launched in October 2000. We are a global full-service market research company that utilizes the web to collect and report directly from a broad range of consumers on their behaviors, perceptions, needs, attitudes and opinions. Projects range from simple “habits and attitudes” questionnaires to complex in-home product testing studies.

Using our own proprietary on-line technology, our service dramatically reduces the cost per survey in comparison to traditional research methods. This cost improvement allows companies to conduct much larger research studies, collecting much larger sample sizes more quickly than traditional research methods. We assist companies by collecting sound normative data that is used to evaluate the commercial potential of future product candidates. With Market Reader Pro™, access to cutting-edge knowledge has never been easier or more cost-effective to obtain.

Mission-

To be a business partner for companies who need and want to conduct market and product research, whenever and wherever there is the potential to enhance business development opportunities. To deliver sound data that companies can use to evaluate the commercial potential of ideas, services, products, concepts and ventures.

Vision-

To become the premiere “go-to” company for innovators and investors to use before they introduce new Brands, Concepts and Products into the marketplace.

We use the web to pre-screen and recruit consumers that meet our clients' carefully defined requirements. For in-home product testing studies, qualified participants receive product samples and return online to complete post-product use surveys. Since 2000 we have been distributing in-home product testing samples throughout the country.

Market Reader Pro™ provides client-custom market research solutions that utilize advanced online tools and proven research techniques to enable client businesses to gather the critical consumer feedback necessary for important marketing, product development and other business decisions. In addition, our survey techniques lower research costs.

International Reach

Approximately half of Market Reader Pro™ market research services are for international markets and clients. In addition to sampling the domestic market we perform primary consumer research in non-U.S. markets.
As of the time of this proposal we have surveyed respondents in French, German, Japanese, Korean, Italian, Spanish, Portuguese and English markets.

Our research capabilities, consumer panel and online survey technology platform are capable of supporting research on virtually any topic or client business objective; including product testing, behavioral inventories, segmentation, attitude, perception, and opinion analysis, satisfaction and loyalty analysis and other research areas.

Panel and Respondent Recruitment

Market Reader Pro™ Panel: We have well over 102,000 members in our panel, and this number is growing by 40 to 300 new panelists every day. Using our panel, we maintain a completion rate of approximately 10 to 35 percent for all our studies.

Survey respondents are typically drawn from the international database of interested consumers. Our online panel is primarily female U.S. consumers, with a growing number of men and Europeans.

We have already categorized panelists based on demographic factors including ethnicity, type of neighborhood (rural, urban, suburban), geographic region of the U.S., age and income. This knowledge would be helpful in that Market Reader Pro™ could quickly assemble a panel which would meet your “target group” requirements. Additional factors needed for meeting “target group” requirements would be screened for in the initial online recruitment for a particular study.

Market Reader Pro™ can quickly create and customize surveys designed to both reflect consumer behavior and to evaluate new product opportunities. The results are captured and presented in graphically rich formats in real-time—which allows users to quickly act on the findings.

Our client list is extensive. We work with some of the world's largest companies in dynamic industries like: aerospace, apparel, automotive, communications, consumer electronics, cosmetics, financial, flavors and fragrances, government, health care, pharmaceutical, specialty chemicals and retail.

Our technology can be applied to virtually any industry to which consumer opinion is vital.

Bottom line:
We gather world-wide consumer insight at a fraction of the cost associated with traditional market research, and can deliver actionable data quickly.

Centrally located in the Lehigh Valley, PA we are approximately an hour away from the large metropolitan areas of Philadelphia and New York, yet we maintain a nicely competitive overhead advantage.

With Market Reader Pro™, you can stay in touch with your consumer, and ahead of your competition.

Overview of Market Research Data Collection Products and Services :

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Market Reader Pro™ East
5741 Memorial Road
Germansville, PA 18053

Regional Office for:
      • International Projects
      • New York City
      • New Jersey
      • Allentown – Bethlehem
      • Lehigh Valley Pennsylvania
      • Philadelphia

Market Reader Pro™ West
Business Intelligence Office
1200 Race Street
Denver, CO 80206

Toll Free Phone Number: 1-866-809-5420
Phone: (610) 760 - 2697
Fax: (610) 760 - 2698
Email: cdahlin@marketreaderpro.com
www.marketreaderpro.com

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