Product Evaluation Methodologies - Overview

What will consumers say about your lastest design?
Market Reader Pro® can tell you.

If people buy it; we have tested it.

We provide contracted product evaluation services to companies that are looking for objective feedback directly from the users of their products. Essentially, we are the matchmaker between the consumer and the manufacturer or production company.

It is all about getting real world consumers to use your products in their actual homes or offices.

Our evaluation studies are used for a wide range of internal and external purposes. Some of our clients use the findings to make stellar sales presentations and close the deal. Some product evaluations are used to confirm the design meets the marketing objections. We have even seen our findings used in training of serviceability reviews of major appliances.

Different industries we assist describe this service by different names; here are a few research terms that your organization may use for this service :

• New Product Research
• Product Testing
• Home/Office Use Test
• Product Design Testing
• Field Testing
• Usability Testing
• Product Development Testing
• Apparel Wear Testing
• Taste-Tests
• Product Design Optimization
• Validity Studies
• Sensory Research
• Video Taping - Ethnographic Research
• Prototype Testing
• Test Market Research
• Software Testing
• Audience Response
• Product Durability Testing
• Safety Testing
• Product Adaption Study
• Technology Commercialization Study
• Compliance Testing
• Product Procurement Research
• Site Selection Analysis
• Application Evaluation
• Testimonial Building Events
• Reviewers on Demand ™

Our team can effectively get your products into actual homes of your target consumer market. We take care of all of the logistics from recruiting, to shipping, to technical support.

We’ll supply you with the timely, cost-effective reporting you need in order to make sound, data-based decisions that will help your company grow.

Contact us to review our research methodologies and pricings.