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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

In-Home / Office Apparel Wear Testing Services

Consumer Product Reviews: From Socks to Bras

At Market Reader Pro®, we have done in-home product testing since 2001. We have successfully tested thousands of clothes in hundreds of homes. Testimonials from our clients attest to our value as an integral part of their product development team. And, our panelists love wearing new apparel.

How Much Would You Benefit From Having
Consumers Wear Test Your Apparel in Their Homes?

Our in-home wear testing process makes your life easier and provides you with accurate, actionable consumer insight information. Contact us to design a custom study for you.

In general, here’s how it works:

  • You provide us with your demographic requirements and product concept
  • Together with you, we design a custom survey that meets your needs
  • We recruit and select the right consumers to test your product
  • We handle all product shipping, tracking, and randomization
  • We provide phone and email support to consumers
  • Using our SIRR™ System, we can capture audio and video of consumers using your apparel in their own homes
  • After the test period, we provide you with valuable and customized data
  • If you opted to use our SIRR™ System, video clips of consumers will become part of your report and will be posted on a secure Web portal
Consumers complete online surveys about your products

We Combine Web Surveys with In-Home Product Tests

In-Home Wear Testing Aids Product Development Across the Apparel Industries

Consumers tests your products in their home under real-world conditions

In-Home Tests Provide Comprehensive Data

We have tested hundreds of different apparel in thousands of homes across the U.S.  Some of the apparel that we have tested in homes, for our industry-leading clients, include:

Other in Home Use tests have included:

  • Ovens
  • Dishwashers
  • Stovetops
  • Packaged Foods
  • Microwaves
  • Welch’s Fruit Juices
  • Bath and Body Works Lotions
  • Nail Polish
  • Many Fine Fragrances and Perfumes
  • Countertop Gardens
  • Countertop Household Appliances
  • Major Appliances
  • Household Electronics Health & Beauty Products
  • Body Performance Improvement Products   
  • Ranir Dental Hygiene Products
  • And, Name Brand
    • Dryer Sheets
    • Laundry Detergents
    • Fabric Softeners
    • Dish Detergents

Did you know--consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product? Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.

Our Consumer Panelists are Waiting to Test Your Latest Apparel

At Market Reader Pro®, we save you costs and time-to-market by using our own internal panel. Our continuously growing panel consists of consumers in all 50 states and over 50 countries. We pride ourselves on our well above average survey response rates. Keeping our extensive consumer base happy and growing saves our clients on recruiting costs and survey turnaround time.

We categorize our consumer panelists based on demographic factors including ethnicity, type of neighborhood, age and income. This helps us to quickly assemble a panel which meets your specific “target group” requirements.

Our consumer panelists are eager to test your products and provide you with their feedback

Our Existing Panel Benefits You with
Rapid Results

Plus, we can readily screen potential participants for your in-home test in regards to their habits and attitudes or their interests related to your product. We can build custom panels from our own consumers or your existing customer base.

“I very much enjoyed the Market Reader Pro experience. I would like to be considered for some other test items as well.

– In-Home Product Tester

We can help you find out what consumers think of your latest product idea before you go to market.  Contact us to discuss designing the perfect in-home product test for your newest product concept.

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.