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Ben Franklin Technology Partners - Northeastern Pennsylvania
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Market Reader Pro® benefits from the insider knowledge and solutions provided through the Microsoft Partner program. Partner since 2000

Consumer  Research- Wear Testing Bras

What are the Best Features of Your Lingerie? Ladies can Tell Quickly Once They Test Your Bra.

Since 2000 Market Reader Pro has been delivering solutions to the apparel industry through our in home product wear testing consumer research services. We effectively deliver answers on different manufacturing methods, materials, designs, packaging, and sales techniques and their impact on consumers' choices and preference. Our research helps our clients clarify consumer preferences for features of their bra versus that of their competitors. Our ability to identify features of lingerie that underperforms has been instrumental in helping leading bra manufacturers make important and revenue saving decisions, ultimately propelling their innerwear apparel to the next level. We are a true full service company, making us not only timely and efficient, but cost competitive.

Our in home product testing methods allow us to collect qualitative and quantitative data from the consumer that measure how the features of your brassiere effects the functionality, wear ability, and overall consumer perception of intimate daywear apparel. We help stave off negative implications of going to market without knowing how the consumer feels about your newly re-engineered fabric materials, design, or even packaging. We can answer whether the slub yarn you are looking to use in your breast supporter is really silky and soft and if it delivers on its marketing promise. We identify any problems or dissatisfaction consumers feel about the bra line. This gives you the information you need to make adjustments within your manufacturing process and helps you to identify what key features your marketing should draw attention to.

We answer who, what, when, where, and why of your bra apparel line to uncover the magical combination of padding, straps, wing, underwire, smoothness, detailing, price and materials used that compel women to purchase your innerwear bra apparel.

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Did you know...

Consumers report that free samples, coupons, and recommendations from friends are key factors in deciding to try a new product?

Contact us to discuss new product sample distribution and product testing, using word-of-mouth, among consumers.